The Unique Selling points area will be visible when enabled on the Frontpage and the WooCommerce pages with the exception of the cart and checkout.
Settings USP’s
Navigate to Appearance > Customize > Webshop settings > USP 1, USP 2 or USP 3.
Set the USP title and text. For the icons I’ve used Font Awesome. To add an icon you only have to add the icon name. For example: if you want to add a WordPress icon you add the icon name fa-wordpress (http://fontawesome.io/icon/wordpress/). An overview of all the icons can be found here.